The Nose Knows
Real noses. Real votes. Real results.
We believe the best fragrances come straight from the people who live with them, you!
Our Scent Lab is where customers become creators. Through blind fragrance testing, you help us decide which scents make the cut for every seasonal collection.
Every sniff, scorecard, and giggle at our booth helps shape the next product we pour. So thank you for being part of our story and proving once again that the nose really does know.
See This Season’s Results ↓
🎄 Holiday & Winter Blind Fragrance Test — YOU Picked Our 2025 Lineup!
Thank you to everyone who stuck their nose in our business during our Holiday & Winter Blind Fragrance Test! We had so much fun watching you smell, scrunch your noses, swoon, and giggle your way through the mystery lineup. Your feedback literally builds our fragrance collections, and this year’s turnout was amazing!
We don’t create fragrances in a vacuum we create them right alongside you. Our customers are our favorite research department, quality control team, and trend forecasters all rolled into one delightfully scented package. We believe in making what you want in your home… not just what we think you want.
And now… drumroll please…
🎁 Participation Winner Announcement
A big congratulations to Chandler, who was randomly selected from all participant entries and will be receiving a free wax melt or 2oz linen & room spray of her choice!
✨ Category Winners
Below are the top-voted fragrances from each blind test grouping
Look for this badge across our shop to spot customer-approved scents!
Whenever you see the Customer Voted 2025 badge, it means the fragrance was selected through real blind testing by our community not picked in a boardroom or trend report. These scents earned their place by popular nose!
It’s our way of celebrating the fragrances you chose and giving credit where it’s due to our customers, sniff testers, booth visitors, and fragrance lovers who help shape every launch we release.
If you see the badge, you know:
✔ Tested in real life
✔ Voted on by real customers
✔ Made it into the lineup by popular demand
Because around here… the nose really does know.
What Happens Next?
Now that you've chosen the winners we take it from here! We’ll be perfecting formulas, testing performance, and dressing them up in their final packaging before launch day. You’ll start seeing sneak peeks (and maybe a surprise or two 👀) on our social media channels very soon.
Make sure you're following along so you don’t miss the reveal:
• behind-the-scenes production
• final fragrance naming
• launch dates
• early-bird specials
• and maybe… a bonus giveaway 😉
From the Bottom of Our Wax-Loving Hearts
Thank you for helping us grow by partnering with us in this super fun and interactive way. Your noses, opinions, and enthusiasm are the heart of what we do. We hope you’ll keep sniffing your way through the Rose of Sharon family as we continue crafting fragrances made by our customers, for our customers.
As always…